Build Your Business on a Foundation That Lasts.
When first starting out, most new businesses get the basics up and running then spend years fixing what they missed.
The Digital Business Foundation gets it right from day one.
Technology set up fast saves time costs us upwards of 3x to fix
When you’re launching a new business, technology is rarely the top priority. You’re focused on clients, revenue, operations, and a hundred other things demanding your attention right now.
So the domain gets registered quickly, sometimes through the wrong registrar. The email gets thrown together on a personal account. The website gets built on whatever platform was easiest. Security gets pushed to the back burner. Analytics never get set up at all.
And it works, until it doesn’t.
A year or two in you’re dealing with a domain you don’t fully control, an email setup failing spam filters, a website you can’t easily move or scale, no visibility into who is finding you online, and a technology stack that was never designed to grow with you.
Fixing it all retroactively costs significantly more in time, money, and disruption, than building it correctly the first time.
That’s what this engagement prevents.
Everything Your Business Needs. Set Up Correctly. Handed to You Turnkey
Business Identity and Domain
Everything starts here. Your domain is the address of your entire digital presence, your website, your email, your phone system, and your online listings all connect back to it.
Before committing to a business name we check three things simultaneously: domain availability, business name availability in your state’s Secretary of State registry, and social media handle availability across relevant platforms. All three. At the same time. Before filing or registering anything.
Your domain is registered in your name, with your credentials, paid for with your payment method. You own it completely from day one, not your web developer, not a vendor, not a contractor.
Microsoft 365 Tenant and Professional Email
With your domain secured your Microsoft 365 environment is next. Microsoft 365 is your core business infrastructure, it is where your users live, where your data lives, and where your security posture is established.
This step is not just turning on email. It is building a properly configured Microsoft 365 tenant, with the right license tier for your situation, user accounts provisioned correctly, identity and access management configured, security policies established, and administrator accounts separated from day-to-day user accounts.
Microsoft 365 Business Standard – Full Office suite and professional email. Right for general small businesses with straightforward security needs.
Microsoft 365 Business Premium – Everything in Standard plus enterprise-grade endpoint detection and response, advanced identity management, and device management built in. Right for businesses handling sensitive data or wanting the strongest security foundation from day one.
For businesses with compliance requirements: HIPAA, SOC 2, or other regulatory frameworks, the licensing and tenant configuration requirements are more involved. The right recommendation comes from the discovery conversation.
Email Authentication
Once your Microsoft 365 email is configured it needs to be authenticated. Without it your emails are more likely to land in spam folders, your domain is vulnerable to spoofing, and your deliverability suffers from day one.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Business Phone System
Your personal cell phone is not a business phone system. A cloud-based business phone system gives you a professional presence, a dedicated business number, call routing, voicemail to email, and the ability to scale as your team grows, while keeping your personal life permanently separate from your business.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Professional WordPress Website
With your domain, Microsoft 365 environment, email, and phone system in place your communication infrastructure is established. Now your digital storefront gets built.
WordPress is the recommended platform for most small business websites. You own it completely, no ecosystem lock-in, no platform dependency. Your content and your domain go with you wherever your business goes.
Avoid website builders that lock you into their ecosystem and make migration difficult or expensive when you outgrow them. A website built on a platform you do not fully own is a liability, not an asset.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
SSL Certificate
Before your WordPress site goes live it needs to be secured. Without an SSL certificate search engines penalize your site in rankings and browsers display a security warning to every visitor. Verified and configured before launch, not after your first visitor sees a warning and leaves
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Basic On-Page SEO
Every page on your website needs to be configured correctly for search engines to understand what it is about and who it is for. A website launched without basic on-page SEO is starting at a disadvantage that takes months to correct. Configured correctly at launch it builds search visibility from day one.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Google Search Console
Google Search Console connects your website to Google’s search index. It tells Google your site exists, allows your sitemap to be submitted so every page gets indexed correctly, and alerts you to any issues affecting your search visibility. Without it you are waiting for Google to find you on its own, which can take weeks or months and cost you in lost revenue.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Google Business Profile
For any business serving a specific geographic area a Google Business Profile is one of the most powerful free tools available. Done correctly from day one it puts your business on Google Maps, shows up in local search results, and gives potential clients your hours, phone number, and website. Before you have earned a single review.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Google Analytics
Without analytics you have no idea who is visiting your website, where they are coming from, or whether your marketing efforts are working. Google Analytics, properly installed, configured, and verified on the current platform means you start collecting accurate data from day one. Most businesses install this as an afterthought and miss months or more of data they can never recover.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Google Analytics and Search Console Linked
Connecting Google Analytics and Google Search Console gives you a unified view of your website’s performance, traffic and behavior data combined with search query and indexing data in one place. Set up at launch it compounds in value over time.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Endpoint Detection and Response and Security Foundations
Every device that accesses your business data needs endpoint protection. Every user account needs multi-factor authentication enforced. Every employee needs clear guidance on how to handle sensitive information.
For businesses on Microsoft 365 Business Premium endpoint detection and response is built in, providing enterprise-grade protection without an additional product. For businesses with compliance requirements a managed detection and response solution providing enhanced visibility and active monitoring is the appropriate standard.
The right security configuration depends on your business type and what data you handle. Determined during the discovery conversation, not applied as a one-size-fits-all answer.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Password Manager
Every account needs a strong unique password stored securely and accessible only to the right people. A password manager gives every employee a secure credential vault. Passwords are unique and never reused. When someone leaves the organization their access is revoked without affecting anyone else.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
Full Documentation and Handoff
Every account, every credential, every configuration, every vendor relationship, documented in a single place that you own and control. Reviewed with you at handoff so you understand everything that was built, how it works, and how to manage it going forward.
Most new businesses skip this entirely because they do not know it exists. Getting it right at launch protects your communication infrastructure before it is ever compromised
What you walk away with
At the end of the engagement you have a complete, professionally configured digital infrastructure that’s built to represent your business credibly, operate securely, and scale as you grow.
No rework. No retroactive fixes. No discovering six months from now that something critical was missing.
Just a clean foundation your business can build on with confidence.
This Engagement Is Right for You If…
- You are launching a new business and want to get the technology foundation right the first time
- You have invested in doing things professionally and your technology should reflect that
- You are too busy building your business to figure out all of this yourself
- You want one experienced person to handle all of it and hand it to you done
One Engagement. Three Tiers. Built Around What Your Business Actually Needs.
Every Digital Business Foundation engagement starts with a discovery conversation. The right tier depends on your business type, how many people you have, and whether your industry has specific compliance requirements.
STANDARD FOUNDATION: $3,500 30 to 45 days
For general small businesses with no specific compliance requirements. Consultants, contractors, construction companies, retail businesses, and general professional services organizations.
Includes all 13 components with Microsoft 365 Business Standard licensing.
PREMIUM FOUNDATION: $5,000 45 to 60 days
For businesses handling sensitive data, scaling quickly, or wanting the strongest possible security foundation from day one , law firms, financial advisors, HR consultancies, marketing agencies, and any business handling personally identifiable information.
Includes all 13 components with Microsoft 365 Business Premium, adding enterprise-grade endpoint detection and response, advanced identity management, Conditional Access policies, and device management built in.
COMPLIANCE FOUNDATION — $7,500 to $12,000+ 60 to 90 days
For businesses operating under specific regulatory frameworks; medical practices, dental offices, behavioral health providers, and healthcare organizations subject to HIPAA; technology companies pursuing SOC 2 certification; financial services firms and other regulated industries.
Includes all 13 components with Microsoft 365 Business Premium as the foundation, plus the specific technical safeguards, policy documentation, audit logging, monitoring, and evidence collection processes required by applicable compliance frameworks.
Final scope and investment determined during discovery based on regulatory requirements, user count, and complexity.
This Isn’t Web Development. This Is Infrastructure.
A web developer builds you a website. A phone company sets up your phone. An IT vendor configures your email. And nobody connects any of it into a cohesive, secure, scalable foundation designed to grow with your business.
That’s the gap the Digital Business Foundation fills.
Every component is assessed for your specific situation, built in the correct order, configured to work together, and documented so you own it completely. The result is not a collection of loosely connected tools, it is an integrated digital infrastructure built to last.
This engagement is led by someone who has founded multiple businesses, led IT for 8-figure organizations, and spent years inside managed service providers understanding exactly what gets missed when technology is set up fast and what it costs when it does.
No vendor incentives. No preferred products. No upselling. Just the right foundation for your specific business.
Here’s How It Works.
Step 1 – Discovery Call
We talk through where you are, what you need, and what your timeline looks like. No commitment required.
Step 2 – Intake and Kickoff
You complete a simple intake form covering your business details, preferences, and content. We get to work.
Step 3 – Build and Configuration
Everything is built, configured, and tested with regular updates so you always know where things stand.
Step 4 – Handoff and Documentation
Everything is delivered, documented, and walked through with you. You own it completely from day one.
Common Questions.
Why do you publish your prices?
Because you deserve to know what things cost before you invest time in a conversation. No hidden fees, no surprise invoices, no bait and switch. What you see is what you pay — and the discovery call is where we confirm the right tier for your specific situation.
What’s included in the investment, are there additional costs?
Microsoft 365 licensing, domain registration, phone system subscription fees, and any compliance-specific tools are billed directly to your business at standard rates. The engagement fee covers assessment, build, configuration, and documentation. Everything is explained clearly before any work begins.
Do I need to have my domain already?
No. Domain registration is included in the engagement. If you already have a domain registered elsewhere we can work with what you have or transfer it as needed.
What if I already have a website?
If you have an existing website that needs to be replaced or significantly updated we can discuss whether this engagement covers the work or whether a different scope makes more sense. The discovery call is the right place for that conversation.
I’m in healthcare do I need the Compliance Foundation tier?
If your business handles any protected health information, patient records, billing information, appointment data, then yes. HIPAA applies to your technology environment regardless of your organization’s size. The Compliance Foundation tier is designed specifically to address those requirements correctly from day one.
What happens after the engagement is complete?
You own everything outright. For clients who want continued technology support and oversight as their business grows, Fractional IT Director services are available, providing ongoing strategic IT leadership without the full-time cost.
Do you work with businesses outside of Oregon?
Remote engagements are available for all digital components. Phone system and onsite support can be arranged depending on location and scope. Contact me to discuss your specific situation.
Ready to Build It Right?
The best time to get your technology foundation right is before the bad habits set in and the workarounds pile up. Let’s talk about what your business needs and get it done correctly from the start.
Contact: info@noitstrategy.com | 458.262.5571